Our Stockholm-based portfolio company, Funnel, plans to expand their SaaS solution
with the raising of $10 million in Series A funding from new and existing investors including London VC Balderton Capital, Industifonden and Zobito.
Funnel provides e-commerce companies with a software solution that automates marketing reporting and manual processes such as data gathering from advertising platforms. As online channels continue to grow the potential for growth into other e-commerce areas is enormous. “Sales excellence is a critical component in enhancing customer retention and expanding market share. Over the last year we have worked hard to develop unique solutions for each market segment as well as upgrading and strengthening sales skills and sales management,” reports Zobito Managing Partner Magnus Lindhe, currently a board member at Funnel.